Social Media Marketing may be the process of gaining attention and website traffic through the social media marketing sites. In this process, usually creative content to reach the masses through publicity coming from a third-party trusted source has to be created in order for people to share the content of these interest with others and develop a vicious chain that would make business cover and exceed the marketplace audience intended. Every online marketer needs to have an objective, a product, something and a cause to market through the vast and overwhelming World Wide Web. If you already have those things defined in your mind, then congratulations! That could be probably the hardest part of entering into the social media marketing challenge, and from now on, every single effort will donate to reach those goals efficiently and flawlessly until you put your feet on the SOCIAL MEDIA MARKETING Guru status.
The SOCIAL MEDIA MARKETING world is wide and much more extensive than ever. It is just a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, therefore it makes it an ideal vehicle to reach and target the proper audience and achieve total success. Depends upon won’t care about video games, for example, but only the people that video games is section of their interests. If you target male audience with ads of high heels on sale, maybe a number of them would go and buy a pair or 2 for his or her wives, but some or 2 is not exactly the kind of impact you intend to have. Therefore, you focus on certain group ages and certain other factors that cause some services, videos and news to go “viral”
First, we must know the basic social media sites
Facebook
Holding a lot more than 900 million users, if you are already a Facebook user this might not be really new to you, but there are numerous features worth mentioning. It is possible to create a dedicated business page and interact directly, and free, together with your customers uploading free pictures, products and videos of the service you want to provide or the product you are trying to sell. This way, you can create a data base of people that will share your posts with their friends and therefore create the never ending chain. Most of these social media sites have seamlessly mobile integration so people whether it is a portable PC, a desktop, tablet or cellular phone get always linked to media in a way that you should take advantage of. People log in to Facebook, in virtually any situation, while commuting, in the park, in the home, at school, at the job. Then you’re there, promoting your business for it to be displayed in the news feeds, and you would be there, constantly doing your brain trick game to the point that people will see something attractive and worth checking according to their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing the same, and it works perfectly!
Blogs
Blogs are a good way for people to communicate in a semi-professional way when it comes to quality of content. Quality content is always the key to an excellent writing and therefore, a good blogging. There are lots of blogger CMS (content management service) where you could get yours ready to go for free in under 5 minutes, some of these are Blogger, WordPress and essentially the most user friendly one, Tumblr. One of many tricks here’s knowing your audience, your market, who you are targeting and what you would like to accomplish with that. Now this has to do with some SEO or SEARCH ENGINE OPTIMISATION knowledge, which is quite simply, using the right keywords to rank as high as possible in search engines i.e. Google, Bing. It must be related to your posts and at the same time, you have to be sure you work with a keyword search tool to check on the competition and amount of search this given keyword has. The lowest the competition and highest amount of searches it gets in per month, the more convenient for you. If you were to market your website holding a service of technical support chat, you’ll need to make the keywords very specific so individuals who are trying to find your service would find you first. It is, for example technical support for Windows, then you’ll have to include specific words, as going a bit more straight to the point. Since the competition will be really high and Windows technical support is a wide content, you would focus and go further the precise services your product offers, therefore, adding additional keywords to go straight to the point would be the most successful way to take action and you also would rank higher in search engines and folks would find your product easily. From “Technical Support Chat” to “TECH SUPPORT TEAM Chat for Windows 7 and XP” you can observe how we are narrowing the concept of the service you offer making it more specific, detailed and then competition of support for mobile os’s, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left out and those sites offering the services you are not linked to won’t steal your chances to be found for people that are merely searching for chat support for Windows 7 and XP. Once understood the keyword concept you can proceed and create content on a blog that might be easy to find on search engines by like the right tags.
Then we have the SOCIAL MEDIA MARKETING integration again in your blog space. There are several options to share this content of one’s blog. Lifestyle Enhancement like Tumblr have the social media marketing buttons to share and like or dislike. You should look for the options make it possible for them (in the rare case they’re not enabled automagically) so every post of yours would have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you are affiliated to. With great quality and eye catching content you’re encouraging people to share your stories on other media sites like the ones mentioned previously plus you sharing them and there you have outstanding chances to reach a wider audience.
